We’re building the studio we wished we had.
Velvet Avocado started as a frustration, not a business plan. This is the short version of how—and why—it exists.
A while back I was making a short film almost entirely with AI tools. The generation part was genuinely magic. Everything around it was chaos.
My “project” lived in a downloads folder, three browser tabs, a Discord thread, two cloud galleries, and a notes app full of prompts I could never find again. Every model lived on a different platform with a different login and a different credit meter. Keeping one character consistent across a dozen scenes meant hunting for the exact prompt and reference image that worked last Tuesday. The hard part of AI production was never the prompt. It was everything after it.
So I built the thing I actually needed: a desktop studio that treats generations like real production assets—organised, reusable, traceable and connected to whichever providers do the job best. Projects live on my machine and stay ready to build on. I shared it with a few friends making their own films, trailers and games, and it turned out they needed the same kind of workspace.
What we believe, in practice.
A few principles guide every decision. They’re less a manifesto, more a set of promises about how the app should feel to use.
Your project lives on your machine. No mandatory cloud, no lock-in, no platform that can disappear and take your work with it. You own the files.
No single model wins at everything. We build around connecting to many providers, so you can route each shot to the right tool instead of betting on one.
Characters, locations, prompts and generation records become reusable production assets you can find and trust later.
Choose pay-as-you-go APIs, use subscription credits you already have or run compatible workflows locally. The studio stays consistent whichever route fits the job.
